“Purple Cow Ministries”?

Is your congregation engaged in “purple cow ministries”?

In 2002, Seth Godin published his best-selling book, “Purple Cow: Transform Your Business by Being Remarkable.” This marketing book emphasized that to be successful it was important to stand out.

When all the cows are brown, it becomes pretty boring, and people stop noticing. However, if you have a purple cow in the field, people are going to stop and pay attention.

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